BoConcept ushers in a new creative era as it appoints the world-renowned Danish supermodel, photographer and style icon as Global Artistic Director for the brand.
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"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
BoConcept’s new Global Artistic Director, the Danish supermodel, photographer and style icon Helena Christensen, has created an edit of her favourite BoConcept pieces.
Introducing our new Global Artistic Director
Helena Christensen
Helena, one of the world’s most photographed women, is a proud Dane, celebrated photographer, and UNHCR Goodwill Ambassador. With her deep connection to home and interiors, she weaves warmth, style, and a sense of belonging into everything she touches.
For further details, questions or image requests, please email [email protected]
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Commercial Press Releases
BoConcept introduces the ‘Sweet Art’ capsule collection with Danish designer Charlotte Høncke
BoConcept launches Flora: an exclusive collection of photographic prints by Helena Christensen
"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
From introducing an accent chair to embracing colour, discover small-on-effort yet large-on-impact projects to enhance your home for a new year.
From retro influences to playfulism and statement minimalism, discover the trends set to enhance your home for 2025.
Celebrate in style this holiday season with BoConcept’s expert hosting tips.
With curved lines and tactile shapes, gift your home with an elegant chair that makes a stylish statement
For a limited time only, BoConcept releases three signature Danish design pieces at exclusively reduced prices.
BoConcept’s first ever modular sofa has been loved for 25 years. Discover the story behind this classic design and how it has been updated for 2024
Unlock the power of possibility for your home with BoConcept’s customizing service
With several new shades introduced for AW24, BoConcept’s Interior Designers share their advice for approaching color while keeping things elegant.
Embrace smart living with versatile spaces and multifunctional pieces that adapt your home to your life.
Introducing the standout pieces from AW24’s NEW Kollektion that have the power to transform a space.
Experience the restorative power of switch-off spaces and create your very own "micro escape" at home
Embrace the interior design approach that seamlessly blends functionality, aesthetics and mindfulness
Enhance your work-life balance by creating a smart home working space rooted in calm
This curved new capsule from BoConcept seamlessly blends style and functionality
BoConcept’s most timeless and enduring pieces are given a new sensory aspect with the introduction of some exciting new-season fabrics and materials.
Modern dining spaces create the soul of a home with curved forms, natural textures and sociable features.
Discover five ways to master the Scandifornian look, mixing coastal influences with the clean minimalist lines.
Press lounge
Corporate Press Releases
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of DKK 200,000 to the UNITED24 Fund, bringing the total donations to DKK 6.35 million.
Despite a challenging retail environment, the company continued to navigating the year to maintain its market position.
At BoConcept, we stand firm in our solidarity with Ukraine, announcing a further donation of DKK 200,000 to the UNITED24 Fund, bringing the total amount donated to over DKK 6 million.
During 3daysofdesign this year, BoConcept will present their news at the joint exhibition FRAMING in the impressive rococo building that is the Odd Fellow Palace. BoConcept’s exhibition at FRAMING will be centered around the Nawabari collection, which has been crafted in collaboration with globally acclaimed architects BIG - Bjarke Ingels Group.
BoConcept, the world's most global furniture and lifestyle brand, reorganized its Executive Management as of April 1, 2024. In order to position itself for the future, exploit its large growth potential, and better support the company's global franchise partners, BoConcept is strengthening its Executive team with new faces.
Celebrating a fourth consecutive win with an extraordinary year of design
BoConcept reports resilience in challenging market with strong 2022/23 performance.
As the war in Ukraine continues, so does our ongoing support of the Ukrainian people.
In an act of solidarity aligned with international sanctions, we suspended our wholesale business with Russia on March 10, 2022.
As the war in Ukraine continues, so does our ongoing support of the Ukrainian people. To this end, we have thusfar donated DKK 1.5 million toward rebuilding the region to UNITED24.