BoConcept + Helena Christensen present
The Art of Living Danishly
"There's a uniquely independent spirit to Danish interior design that I think comes from curiosity. It's personal... and playful."
Introducing our new Global Artistic Director
Helena Christensen
Helena, one of the world’s most photographed women, is a proud Dane, celebrated photographer, and UNHCR Goodwill Ambassador. With her deep connection to home and interiors, she weaves warmth, style, and a sense of belonging into everything she touches.
“A home is a very personal universe. It’s basically an extension of who you are. That’s a real Danish way of looking at it.”
Quiet luxury, the Danish way
Shop the look
Calm, cool, collected. Find inspiration for your home from our signature Danish designs.
“The soul of Danish design is really simplicity... honesty. Clean lines, beautiful woods, great craftsmanship.”
A place to dine together
Whether it’s an everyday family meal or a lavish affair, we Danes make an occasion of it with beautifully crafted wood, minimalist design, and elegant styling.
Your version of ‘hygge’
With Danish-designed pieces you can prioritise functionality, beauty and a sense of ‘hygge’ all at the same time. All of our sofas are modular, so whether you need a 2, 2.5 or 3 seater, a corner sofa or chaise longue, you can reconfigure them over time to fit your evolving needs.
